“Why the Ice Bucket Challenge Worked”

The Ice Bucket Challenge has taken the world by storm, blocking up social media news feeds everywhere. In fairness, nobody can argue with how successful and worthwhile it has been, reportedly raising $100 million for the ALS association who fight against Lou Gehrig’s disease. However, this article – “Why the Ice Bucket Challenge Worked” – is an interesting take on why so many people have taken part. The writer’s simple explanation: “It created a safe environment in which people could display their altruism.”